Meet the New Rally
Over the past few years, we’ve been quietly working on something we truly believe continues to evolve.
In 2022, Muskoka Brewery welcomed Rally Beer Company into our family, a brand rooted in movement, balance, and an outdoors‑inspired lifestyle. From day one, Rally stood out not just for its mission but for its camaraderie. Purpose‑built for active days and earned moments of rest, Rally reflected a growing desire for beer that fits naturally into a healthy, balanced life.
Over the past few years, we’ve put real time and care into shaping how Rally shows up, not just in the glass, but on the shelf. As consumer needs evolved and our own brand family grew, we saw an opportunity to simplify, refine, and bring greater clarity to the Rally story.
Rather than changing what made Rally special, we focused on sharpening it. The packaging refresh was about removing friction, leading with confidence, and creating an easier way to discover and understand the beer, all while staying true to Rally’s active, balanced mindset.
So, we asked ourselves a simple question: what best represents Rally today?
The answer was clear. A beer that supports balance, bringing people together after the ride, the round, the run, or the outdoor adventure, without ever getting in the way of the lifestyle it’s meant to complement.
Bringing Rally to Muskoka
Rather than letting something special get lost in the noise, we decided to do what we do best: take what we believe in and give it the scale, support, and reach it deserves.
Today, we’re proud to introduce Rally Ultra Premium Light Lager, now brewed and brought to market under the Muskoka Brewery name.
This evolution brings Rally directly into the heart of Muskoka Brewery, allowing us to focus on the liquid itself, a crisp, refreshing, ultra‑light lager crafted for balance, sessionability, and everyday activity.
At just 100 calories and 1 gram of carbs per 473 mL can, Rally Ultra Premium Light Lager is brewed for people who like to get outside, get moving, and still enjoy great beer at the end of the day.
Built for Balance
From the beginning, Rally helped pioneer the idea of functional beer in Canada, a category shaped by shifting consumer values around wellness, moderation, and balance. That mindset perfectly complements Muskoka Brewery’s long‑standing belief in drinking in the moment and venturing off the beaten path.
By bringing Rally under Muskoka Brewery, we’re able to lean on decades of brewing history, operational excellence, and distribution strength, ensuring this beer reaches more occasions, more communities, and more people who were already looking for something like it.
Crafted for All Occasions
Rally Ultra Premium Light Lager is brewed to be:
- Clean and refreshing.
- Easy‑drinking without sacrificing flavour.
- Light enough for post‑game hangs, on the green, trailheads, and easy drinking on the dock.
From ultra‑athletes to rec leagues to first‑timers, Rally is meant to meet people where they are, never asking them to compromise on taste to match their lifestyle.
At the core, nothing has changed about the values behind Rally. Inclusivity, accessibility, and community remain central to everything we do. Bringing Rally into Muskoka Brewery simply allows us to support those values on a bigger scale.
The Rally Continues
This moment represents a natural evolution, one that builds on what Rally has always been.
Rally Ultra Premium Light Lager represents the best of both brands: Muskoka’s independent craft roots and Rally’s purpose‑driven approach to modern beer. Together, we’re building something designed to last, adapt, and continue showing up for the moments that matter most.
Because at the end of the day, beer has always been about connection, around the table, after the game, and out in the world where memories are made.
Ready to Rally? Follow along at @drinkrallyultra to see how people across Ontario Rally all summer long!