This year, we kick off 30 years of Muskoka beer brewed in the heart of cottage country. To celebrate our past and pave the way for the future, we are excited to reveal a packaging refresh that feels both familiar, new, and undeniably us. This evolution honours where we began in 1996 and sets us up for where we’re venturing next.
Whether you’re cracking a Muskoka beer by the fire, reaching for a vodka soda with friends, or stocking up for cottage weekends, this new look was crafted with you in mind and inspired by all the ways you’ve been answering the call of Muskoka.
What You’ll See on the Shelf
The first phase of our packaging refresh is rolling out now, starting with four of our bestsellers: Cream Ale, Muskoka Lager, Detour, and Tread Lightly. Updated Muskoka Spirits Vodka Soda cans and packs have also begun shipping and will be appearing over the coming months. To reduce waste and stay true to our sustainability commitments, we’ll continue using existing packaging until it’s gone, so you may see both the classic look and the refreshed look side‑by‑side for a time. Rest assured, old packaging never means old product; it’s the same fresh Muskoka you know and love. We anticipate being fully transitioned in time for the unofficial start of summer, the May 2–4 weekend!
Rooted in the Region
After three decades of brewing in Muskoka, we knew it was time to evolve. Not by chasing trends, but by listening to the people who know us best, which is you! Last fall, we took a deep dive into what drinkers really thought about Muskoka Brewery. Through consumer research, conversations, and honest feedback, one message came through loud and clear: people love Muskoka, our character, our roots, and our heritage, but were ready for a more modern look that is easier to navigate and discover on the shelf. So that’s exactly what we did. These new cans are welcoming, clean, contemporary, and still packed with the authentic Muskoka personality you know, love and trust.
“When you’re entrusted with a brand that means so much to so many people, you don’t take change lightly. This refresh has been over a year in the making, shaped by thoughtful debate, deep respect for our roots, and a shared belief that Muskoka Brewery deserves to show up as strong and proud on the shelf as it does in the glass.”
— Kristin MacDonald, VP Sales & Marketing
About Our New Look
We refreshed our brand while keeping familiar elements intact. The new design highlights the Muskoka name for easier identification, especially with expanded retail locations across the province. We retained our signature colours but updated them with clean lines, bold accents, and a fresh look for today’s Muskoka drinkers and the next generation alike.
Proudly Canadian, Inside and Out
We have always been a proudly Canadian‑owned and Canadian‑made brewery, and now that pride shows up right on our cans. You will spot a refreshed Canadian‑made callout featuring a subtle maple leaf, a small detail with big meaning. It celebrates our roots and reminds you that choosing Muskoka beer means supporting truly local–owned and made!
Rooted in Muskoka: Then, Now, Always
Muskoka isn’t just our namesake. It’s our home, our inspiration, and our backyard. With this refresh, the Muskoka chair takes on an even more meaningful role as a symbol of the region’s charm and the moments our beverages are part of. Paired with elevated illustrations and regional storytelling, the new look brings you even closer to the place we explore, make memories in, and call home. No other brewery gets to call Muskoka home the way we do, and this refresh celebrates that proudly.
"I’m incredibly proud of the team who poured so much care, time, and thought into every decision, and deeply grateful to the fans who have welcomed Muskoka Brewery into their cottages, campsites, and celebrations for 30 years. We wouldn’t be here without them, and we carry that responsibility into everything we do next.”
—Todd Lewin, President
Built on 30 Years
This packaging refresh marks an exciting new chapter for Muskoka Brewery. It is rooted in who we are, shaped by our community, and built for the next 30 years of beer, vodka soda, and Muskoka‑made moments. We cannot wait for you to discover our new look, crack open a can, and continue to answer the call of Muskoka.
Proud of what We started 30 years ago .An original member ot the Board of Directors and Shareholder with Kirk and Gary .Good times !
Really like the lager. Like it fresh. When you go to the beer store, it is packaged in September. Will watch for the new cans.