ONTARIO Thursday, May 6th 2021 - With our 25th anniversary only six weeks away, this major event couldn't come at a better time. Today, the LCBO crowned us with two Elsie Awards. This is an incredible honour given the sheer volume of wonderful suppliers province-wide that apply in a contest of only six categories. We brought home two amazing distinctions home to Bracebridge: Best of Ontario – Beer, Cider & Ready-to-Drink and Spirit of Sustainability – Good People, Planet and Partner. Combined, these awards recognize our thirsty ambition in the industry and ongoing support for our staff, community and environment.
CEO & President Todd Lewin to team: "I am thrilled to announce that Muskoka Brewery came home with some serious silverware…winning two Elsie’s and being a runner up in a third! An awesome team accomplishment that shows Muskoka can compete with the world’s biggest and most resourced alcohol beverage companies. "
We'd also like to recognize Scott Davies - Key Accounts Manager who was nominated for a Partnership Award in the Beer, Cider & RTD category, a great acknowledgement of Scott’s dedication and hard work with the LCBO this past year.
BEST OF ONTARIO - BEER, CIDER & READY-TO-DRINK
- Commercial success as demonstrated by sales performance
- Product or supplier that embodies LOCAL
- Commitment to sustainability and/or local community building
- Uses local ingredients, produced from start to finish in province
- A great story or history behind the product/supplier
- Awards and recognition (i.e. Ontario Brewing Ontario Awards, similar VQA)
- Bricks and mortar supplier
Our submission included:
- Our LCBO sales in 2020
- Living Wage + Great Place To Work Certification
- Frontline Fridays last summer giving away 4,000 4 packs to frontline workers
- Production of hand sanitizer
- Our all Ontario ingredient Harvest Ale
- Our 25 year anniversary, celebrating 25 years of Cream Ale
SPIRITS OF SUSTAINABILITY - GOOD PEOPLE, PLANET AND PARTNER
- This award recognizes the social, environmental and community impact of an organization, a campaign, or a product.
- Covers efforts to promote responsible consumption; reduce an organization's environmental footprint; promote positive environmental action improve the social development or health, wellbeing and quality of life of the communities you serve and impact.
- This can be showcased through immediate performance metrics or through potential transformative impact.
Doing good, feeling great:
- Our Survival Pack in partnership with Swim Drink Fish
- Our partnership with Get Real Movement with Born This Way IPA
- Frontline Fridays last summer giving away 4,000 4 packs to frontline workers
- Production of hand sanitizer
- Restaurant gift cards given away at Christmas to the food bank