On July 26th, Muskoka Brewery hit the streets of Toronto with a weekend full of sunshine, delicious craft beer, and mouth-watering eats to celebrate the summer. With two great activations happening simultaneously—one at the Tilley Storefront for Ossfest on Ossington Avenue and another at Trinity Market off Queen Street West —we shared samples, gave out prizes, and connected with hundreds of craft beer lovers in the big city.
Ossfest Toronto: Veer Non-Alc, Tilley & Golden Horse BBQ
We set up shop right in front of the Tilley storefront the morning of Ossfest, one of Toronto’s most beloved summer street festivals. Folks were treated to ice-cold samples of our Non-Alcoholic Veer Lager with Lime and Veer Hazy IPA, perfect for the hot summer we had. These refreshing, flavourful brews were a hit, especially with those looking for a non-alc option packed with uncompromised flavour.
Visitors also had the chance to spin our prize wheel and win awesome giveaway items like Tilley gear, Veer products, and more. And to top it off, our friends from Golden Horseshoe BBQ joined the fun, serving up mouthwatering BBQ brisket samples that paired perfectly with our non-alc lineup.
Trinity Market: Craft & Charcuterie in the Park
Just a few blocks away, we teamed up with Taste Toronto for a pop-up at Trinity Market, bringing fantastic flavour to Queen West. Here, we poured samples of our core favourites—including Detour, Tread Lightly, Cream Ale, and Mad Tom IPA—alongside seasonal releases from our Survival Pack and our Hard Sparkling Water vodka seltzers.
To really make a splash, we handed out free charcuterie snack packs, accompanied by cans of Detour Session Ale and Tread Lightly Light Lager so visitors could have their own picnic in the park. Whether it was a quick break in the day or an afternoon lounging under the trees, we made sure folks had something delicious in hand to enjoy the day — The Muskoka Way.
Two Pop-Ups, One Weekend: Muskoka Brewery in the City
The weekend was packed with amazing vendors, local flavour, and unforgettable moments. We’re so grateful to have been part of the action—connecting with our Toronto community, sharing what we love, and showing up in the places where people know how to enjoy the best of summer.
Whether you were spinning the wheel at Ossfest or snacking in the park at Trinity Bellwoods Park, we hope you felt the Muskoka love.
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