Our Freshness Journey

Like any perishable food, beer is best consumed in its freshest state. As a freshness leader in the beer industry, we do everything we can to make sure our high brewing standards and unfiltered brewing process give you the best beer possible, full of flavour and aroma.

Our Freshness Standards

We set high brewing standards so that we can deliver the best beer experience possible. We won't settle for anything less, and neither should you.

Freshness Chart


Most beers are best consumed fresh, as flavour and aroma can diminish over time. However, drinking a beer past its ‘Enjoy Before’ date doesn’t necessarily mean the beer has gone bad. As time goes by, the aroma and full flavour will start to decrease due to oxygen levels in the beer; our ‘Enjoy Before’ date is the date by which we think you’ll get the most flavour and aroma out of your beer.



  • If you plan on drinking your beer soon, the fridge is the best spot for it. For lagers, crisp and cold is the way to go; for ales, you’ll want to let your beer warm up just slightly before drinking
  • Keep beer out of bright sunlight both before and while drinking. The sun’s rays can mix with ingredients in the beer to create a skunky flavour, which ruins an otherwise tasty brew
  • When storing beer to consume later, keep in a cool, dry place. The ideal temperature is around 10° Celsius
  • Avoid fluctuations in temperature – try to keep it consistent
  • Store your beer upright; this slows the oxidation process, as less beer is exposed, and allows natural yeast and sediment to settle at the bottom of the bottle

For information on aging beers, please click here.



At Muskoka Brewery, we label each beer with an “Enjoy Before” date. There are no magic codes, no mysteries –
just better beer.







Muskoka Cottage Brewery Inc. 13 Taylor Rd. Bracebridge Ontario P1L 1S6

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Tel: 705-646-1266, Fax: 705-646-8761